Carvana has been granted a patent for a method and computing system that tracks users across multiple website domains. The system sends user identifiers to a collector, generates prompts and receives user inputs, redirects users to a centralized domain, and correlates user identifiers to determine associations. The system also includes the ability to determine if there is an active user who can opt into the network. GlobalData’s report on Carvana gives a 360-degree view of the company including its patenting strategy. Buy the report here.

According to GlobalData’s company profile on Carvana, virtual try-ons was a key innovation area identified from patents. Carvana's grant share as of June 2023 was 1%. Grant share is based on the ratio of number of grants to total number of patents.

Tracking user across multiple website domains over a network

Source: United States Patent and Trademark Office (USPTO). Credit: Carvana Co

A recently granted patent (Publication Number: US11689635B2) describes a computing system and method for tracking a user across multiple website domains over a computerized network. The system includes one or more hardware computer processors and storage devices that store software instructions.

When a user accesses a first website, the system sends a first first-party user identifier to a collector and generates a first user prompt. The user is then redirected to a centralized domain, and a second first-party user identifier associated with the user and the centralized domain is sent to the collector. The system correlates the first and second identifiers to determine that the user is associated with both. In response to this correlation, the system displays a webpage of the centralized domain or a landing page.

The system also includes the ability to determine whether there is an active user who can opt into the computerized network. This is done by sending one or more requests to the collector at predetermined intervals of time. The requests may include information about the user's web browser, IP address, or a unique identifier associated with the user.

The user prompts provided by the system can take various forms, such as an authentication link, a request to accept cookies, a pop-up modal or window to join a newsletter or community, or a link to complete a common action on the website. The system also records the user's input in response to these prompts, which can include accepting cookies, joining a newsletter or community, or providing an email address.

Additionally, the system can generate a second user prompt after redirecting the user to the centralized domain and receive a second input from the user. It also has the capability to redirect the user back to the first website.

Overall, this patent describes a computing system and method that enables tracking of users across multiple website domains, collecting user identifiers and prompts, and displaying relevant webpages or landing pages based on user interactions. The system also includes mechanisms to determine active users and display different prompts during subsequent visits to the first website.

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