Asia-Pacific was the fastest growing region for digital media hiring among automotive industry companies in the three months ending July.
The number of roles in Asia-Pacific made up 22.8% of total digital media jobs – up from 17.2% in the same quarter last year.
That was followed by North America, which saw a -0.4 year-on-year percentage point change in digital media roles.
The figures are compiled by GlobalData, who track the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.
GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.
These key themes, which include digital media, are chosen to cover "any issue that keeps a CEO awake at night".
By tracking them across job advertisements it allows us to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.
Which countries are seeing the most growth for digital media job ads in the automotive industry?
The fastest growing country was India, which saw 10.1% of all digital media job adverts in the three months ending July 2021, increasing to 16% in the three months ending July this year.
That was followed by France (up 0.7 percentage points), the United Kingdom (0.3), and China (-0.0999999999999996).
The top country for digital media roles in the automotive industry is the United States which saw 27.4% of all roles advertised in the three months ending July.
Which cities and locations are the biggest hubs for digital media workers in the automotive industry?
Some 7.9% of all automotive industry digital media roles were advertised in Krakow (Poland) in the three months ending July.
That was followed by Chennai (India) with 6.9%, Chihuahua (Mexico) with 4.2%, and Troy (United States) with 3.7%.
